Acer To Cut Product Lines By Two Thirds In 2012, Bet Heavily On Ultrabooks (crunchgear?)
Acer is in a bit of trouble. The company saw two consecutive quarters of net
losses. Sales in the third quarter were up slightly from earlier in the year
but still trailed year-over-year numbers by 30%. Things aren’t looking good
for the house of Acer/Gateway/Packard Bell. The company’s acting CEO, J.T.
Wang, is a man with a plan. In an attempt to realign the company, he is going
to cut two-thirds of the company’s vast product line up from current levels.
It’s a drastic move considering the sheer amount of pink slips the company
will hand out. In the United States market alone, Acer currently sells 101
individual notebook, netbook and chromebook SKUs. The company’s desktop,
peripheral, and accessory lines are just as deep. Acer’s acting CEO wants to
trim the fat and make things a bit more simple (and cost-effective).
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