Old Time Radio Brought Classic Films To The Airwaves
The Screen Guild Theater was among the top variety shows of its time in Hollywood. It was unique in that the show always brought many famous talents together. The show ran in various forms from 1939-1952.
The show began as a charity. The Motion Picture Relief Fund stood to gain a lot from fellow actors that starred in the show. Overall, stars raised in excess of $800,000 to allow for the construction of the Motion Picture Country House.
The purpose of the House was to help retired movie stars that may have become poor or very frail have somewhere safe and confortable to stay. Many of the biggest stars of Hollywood were further driven to appear on the show in the name of helping fellow actors by raising money.
In 1939, the show was presented by George Murphy. Following that, Roger Pryor took the reigns in 1940. The show began as a general variety show and later changed formats to include Old Time Radio versions of popular films. Amongst the biggest faces of Hollywood starred in the shows.
Guests included Gary Cooper, Marlene Dietrich, Jimmy Cagney, George Burns, Gracie Allen, and Bing Crosby to name a few. The eventual success of the show did not come fast and easy.
In its first production year, the show did not have the best fit. Even though the big stars were commonplace, even their guest appearances were not enough to push in an absolute success. The introduction of a new host Roger Pryor helped to smooth it out and make it into something worth listening to.
In 1942, Gulf pulled out as the show’s sponsor, due to the oil industry suffering from the effects of World War 2. Soon after, a new sponsor was acquired. As the new sponsor Lady Esther joined the show, a new show format was also brought in.
It was at this time that popular films were adapted for Old Time Radio programs. They were turned into short scripts of about 22 minutes. The biggest stars of Hollywood featured, including Judy Garland. The Screen Guild Theater show was the show to be on, and drew in plenty of famous faces.
By June 1952, the Screen Guild Theater left the radio. Despite it no longer broadcasting live, many recordings of the show were kept. Over 200 of these shows from the Golden Age of Radio are available to listen. The Screen Guild Theater was the biggest show of the day and always brought together the biggest stars of Hollywood.
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